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New holography keeps packaging fresh

New holography keeps packaging fresh

2018-03-19


Technological advances push holograms forward for packaging applications, says Manoj Kochar, chair of the International Hologram Manufacturers Association.

End-user demand and the search for ever more interesting packaging concepts and design show holography continues to prove itself to be an extremely versatile and flexible technology. It lends itself to integration with various substrates and print and conversion technologies, thus creating new products and applications.

There is now a new generation of optical structures in development with distinct visual effects that will make it easy to identify, and even more difficult to simulate, while new techniques in film coating and manufacturing technology are seeing the boundaries for the use of holographic materials being pushed further and further: a wide variety of specialist origination techniques offer an almost infinite variety of colourful 3D visual effects, ranging from the bright and stunning, to subtle graphic features and tones.

Holograms also impart a premium look to the package, which is why more and more companies are using holographic films and foils in their packaging. Toothpastes, premium cosmetics and personal care products are among the big users of holographic elements in their packaging. In this application, the security that is naturally provided by a hologram is of peripheral benefit as any custom designed holographic pattern offers the option of including security features to make the package secure against counterfeiting.


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